OUR FOUNDERS
Mike Mercurio
Senior executive and innovative leader in major Midwest and Southern California real estate organizations for twenty years. Deep relationships with MLSs, brokerages, and industry associations. Understands agent motivations, brokerage economics, and the political landscape of real estate data.
Michael knows how to navigate the complex volunteer governance structures and build trust with industry stakeholders who have been burned by data exploitation in the past.
Jon Cohn
40+ years of experience in consumer and real estate data markets. Industry background includes Acxiom (Group Product Leader), FUSION Marketing (Partner), and RealtyTrac/ATTOM (SVP-Product). Jon understands data buyers, pricing dynamics, and what makes data valuable to end users
His deep relationships with data aggregators, financial services companies, and marketing platforms provide immediate distribution channels for Buyer Tracker data.